{"id":614,"date":"2025-12-21T23:04:39","date_gmt":"2025-12-21T21:04:39","guid":{"rendered":"https:\/\/bam.martechjourney.com\/?p=614"},"modified":"2025-12-21T23:05:00","modified_gmt":"2025-12-21T21:05:00","slug":"%d8%b3%d8%b1-%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d9%88%d9%83%d8%a7%d9%84%d8%a7%d8%aa-%d8%a7%d9%84%d8%a5%d8%b9%d9%84%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d9%86%d8%a7%d8%ac%d8%ad%d8%a9","status":"publish","type":"post","link":"https:\/\/bam.martechjourney.com\/?p=614","title":{"rendered":"\u0633\u0631 \u0625\u062f\u0627\u0631\u0629 \u0648\u0643\u0627\u0644\u0627\u062a \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u062d\u0629"},"content":{"rendered":"<p>\u0641\u064a \u0627\u0644\u062d\u0644\u0642\u0629 \u062f\u064a \u0645\u0646 BAM Talks \u0628\u0646\u0633\u062a\u0636\u064a\u0641 \u0645\u0627\u0631\u064a\u0632 \u0633\u0627\u0645\u064a\u060c \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 Advertising &amp; Agency Management\u060c \u0628\u062e\u0628\u0631\u0629 \u062a\u0645\u062a\u062f \u0644\u0623\u0643\u062b\u0631 \u0645\u0646 20 \u0639\u0627\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0643\u0628\u0631\u0649 \u0627\u0644\u0648\u0643\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u0627\u0644Multinational. \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0644\u0642\u0629\u060c \u0634\u0627\u0631\u0643\u062a\u0646\u0627 \u0645\u0627\u0631\u064a\u0632 \u0631\u062d\u0644\u0629 \u0645\u0647\u0646\u064a\u0629 \u062b\u0631\u064a\u0629 \u0628\u062f\u0623\u062a \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0645\u0631\u0648\u0631\u064b\u0627 \u0628\u0627\u0644\u0639\u0645\u0644 \u062f\u0627\u062e\u0644 \u0634\u0628\u0643\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629 \u0645\u062b\u0644 Leo Burnett \u0648FP7\u060c \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0641\u0631\u0642\u060c \u0642\u064a\u0627\u062f\u0629 \u062a\u062d\u0648\u0644\u0627\u062a \u0643\u0628\u0631\u0649\u060c \u0648\u0628\u0646\u0627\u0621 \u0648\u0643\u0627\u0644\u0627\u062a \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644. \u062d\u0644\u0642\u0629 \u0645\u0644\u064a\u0626\u0629 \u0628\u062e\u0628\u0631\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0648\u0631\u0624\u0649 \u0648\u0627\u0642\u0639\u064a\u0629\u060c \u062a\u0647\u0645: Marketing &amp; Advertising Professionals Agency Leaders &amp; Founders Account Managers \u0648\u0643\u0644 \u0645\u0646 \u064a\u0633\u0639\u0649 \u0644\u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u0628\u0646\u0627\u0621 \u0645\u0633\u064a\u0631\u0629 \u0645\u0647\u0646\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/p>\n<div class=\"powerpress_player\" id=\"powerpress_player_7351\"><audio class=\"wp-audio-shortcode\" id=\"audio-614-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/bam.martechjourney.com\/wp-content\/uploads\/2025\/12\/mariz-sami-bam-talks.mp3?_=1\" \/><a href=\"https:\/\/bam.martechjourney.com\/wp-content\/uploads\/2025\/12\/mariz-sami-bam-talks.mp3\">https:\/\/bam.martechjourney.com\/wp-content\/uploads\/2025\/12\/mariz-sami-bam-talks.mp3<\/a><\/audio><\/div><p class=\"powerpress_links powerpress_links_mp3\" style=\"margin-bottom: 1px !important;\">Podcast: <a href=\"https:\/\/bam.martechjourney.com\/wp-content\/uploads\/2025\/12\/mariz-sami-bam-talks.mp3\" class=\"powerpress_link_pinw\" target=\"_blank\" title=\"Play in new window\" onclick=\"return powerpress_pinw('https:\/\/bam.martechjourney.com\/?powerpress_pinw=614-podcast');\" rel=\"nofollow\">Play in new window<\/a> | <a href=\"https:\/\/bam.martechjourney.com\/wp-content\/uploads\/2025\/12\/mariz-sami-bam-talks.mp3\" class=\"powerpress_link_d\" title=\"Download\" rel=\"nofollow\" download=\"mariz-sami-bam-talks.mp3\">Download<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0641\u064a \u0627\u0644\u062d\u0644\u0642\u0629 \u062f\u064a \u0645\u0646 BAM Talks \u0628\u0646\u0633\u062a\u0636\u064a\u0641 \u0645\u0627\u0631\u064a\u0632 \u0633\u0627\u0645\u064a\u060c \u0648\u0627\u062d\u062f\u0629 \u0645\u0646 \u0623\u0628\u0631\u0632 \u0627\u0644\u062e\u0628\u0631\u0627\u062a \u0627\u0644\u0645\u0647\u0646\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 Advertising &#038; Agency Management\u060c \u0628\u062e\u0628\u0631\u0629 \u062a\u0645\u062a\u062f \u0644\u0623\u0643\u062b\u0631 \u0645\u0646 20 \u0639\u0627\u0645\u064b\u0627 \u0641\u064a \u0627\u0644\u0639\u0645\u0644 \u0645\u0639 \u0643\u0628\u0631\u0649 \u0627\u0644\u0648\u0643\u0627\u0644\u0627\u062a \u0648\u0627\u0644\u0628\u0631\u0627\u0646\u062f\u0627\u062a \u0627\u0644Multinational.<br \/>\n\u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0644\u0642\u0629\u060c \u0634\u0627\u0631\u0643\u062a\u0646\u0627 \u0645\u0627\u0631\u064a\u0632 \u0631\u062d\u0644\u0629 \u0645\u0647\u0646\u064a\u0629 \u062b\u0631\u064a\u0629 \u0628\u062f\u0623\u062a \u0645\u0646 \u0627\u0644\u0628\u062f\u0627\u064a\u0627\u062a \u0627\u0644\u0623\u0648\u0644\u0649\u060c \u0645\u0631\u0648\u0631\u064b\u0627 \u0628\u0627\u0644\u0639\u0645\u0644 \u062f\u0627\u062e\u0644 \u0634\u0628\u0643\u0627\u062a \u0639\u0627\u0644\u0645\u064a\u0629 \u0645\u062b\u0644 Leo Burnett \u0648FP7\u060c \u0648\u0635\u0648\u0644\u064b\u0627 \u0625\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0641\u0631\u0642\u060c \u0642\u064a\u0627\u062f\u0629 \u062a\u062d\u0648\u0644\u0627\u062a \u0643\u0628\u0631\u0649\u060c \u0648\u0628\u0646\u0627\u0621 \u0648\u0643\u0627\u0644\u0627\u062a \u062a\u062d\u0642\u0642 \u0646\u062a\u0627\u0626\u062c \u062d\u0642\u064a\u0642\u064a\u0629 \u0644\u0644\u0623\u0639\u0645\u0627\u0644.<br \/>\n\u062d\u0644\u0642\u0629 \u0645\u0644\u064a\u0626\u0629 \u0628\u062e\u0628\u0631\u0627\u062a \u0639\u0645\u0644\u064a\u0629 \u0648\u0631\u0624\u0649 \u0648\u0627\u0642\u0639\u064a\u0629\u060c \u062a\u0647\u0645:<br \/>\nMarketing &#038; Advertising Professionals<br \/>\nAgency Leaders &#038; Founders<br \/>\nAccount Managers<br \/>\n\u0648\u0643\u0644 \u0645\u0646 \u064a\u0633\u0639\u0649 \u0644\u0641\u0647\u0645 \u0623\u0639\u0645\u0642 \u0644\u0628\u0646\u0627\u0621 \u0645\u0633\u064a\u0631\u0629 \u0645\u0647\u0646\u064a\u0629 \u0642\u0648\u064a\u0629 \u0648\u0645\u0633\u062a\u062f\u0627\u0645\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0625\u0639\u0644\u0627\u0646\u0627\u062a<\/p>\n","protected":false},"author":1,"featured_media":616,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"default","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[11],"tags":[],"class_list":["post-614","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-podcast"],"_links":{"self":[{"href":"https:\/\/bam.martechjourney.com\/index.php?rest_route=\/wp\/v2\/posts\/614","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/bam.martechjourney.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/bam.martechjourney.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/bam.martechjourney.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/bam.martechjourney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=614"}],"version-history":[{"count":2,"href":"https:\/\/bam.martechjourney.com\/index.php?rest_route=\/wp\/v2\/posts\/614\/revisions"}],"predecessor-version":[{"id":619,"href":"https:\/\/bam.martechjourney.com\/index.php?rest_route=\/wp\/v2\/posts\/614\/revisions\/619"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/bam.martechjourney.com\/index.php?rest_route=\/wp\/v2\/media\/616"}],"wp:attachment":[{"href":"https:\/\/bam.martechjourney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=614"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/bam.martechjourney.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=614"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/bam.martechjourney.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=614"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}